User Research

Quantitative Data Does Not Tell You the Why

Many organizations consider quantitative data to be clear and conclusive. Making decisions based on quant data is considered a best practice that organizations either follow or aspire to follow. While in many cases it is better than guesses and hunches, it simply does not tell you the whole story. Despite how much quantitative data you […]

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Designers Need to Research

There have been many articles written on whether designers should learn to code. I believe it to be part of the craft, and something that will help you be a better designer by knowing the medium in which your designs are built. However, I feel user research is one skill that is more helpful to […]

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Beyond the Usability Test

For many design teams, customer support feedback, server logs, online surveys and possibly A/B testing are the only sources of user based data they may collect to guide their design efforts. It is great if a team is also conducting usability tests to improve their designs. Even if it is just before launch or to […]

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How many participants do you need for a usability test?

Quite a while back Jacob Nielsen published on his site an article suggesting that 5 users are enough to uncover most of the problems in an interface when user testing. There has actually been quite a lot of research on this subject. Over at the site by Jeff Sauro you can can read A […]

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