User Interface

Quantitative Data Does Not Tell You the Why

Many organizations consider quantitative data to be clear and conclusive. Making decisions based on quant data is considered a best practice that organizations either follow or aspire to follow. While in many cases it is better than guesses and hunches, it simply does not tell you the whole story. Despite how much quantitative data you […]

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The Best UX Design Tool

People new to UX often ask which tool should they use or which tool is the best for doing our work. The short and unhelpful answer to this is that there are many different tools each with their own strengths and weaknesses. A longer answer usually starts with… The current most popular tool is Sketch […]

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